Lucia navigates the Los Angeles Public Transportation system every day, taking the bus from her home in South LA to Beverly Hills where she cleans houses. She’s done this successfully for a decade, despite the fact she can’t read the bus schedule or signs indicating the bus’s destination. Instead, Lucia memorizes the color coded bus routes.
Lucia speaks English, but cannot read or write in English. She wants to learn these skills but runs up against what seems like a Catch 22: How do you signal for help when you don’t have the proper facility to do so? Conversely, how can an organization reach Lucia if she can’t see their signal?
The answer is complicated, but it starts with a simple interaction — a phone call to Lucia courtesy of Cell-Ed.